Relax Gaming pens landmark deal with bet365 – European Gaming Industry News – European Gaming Industry News





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Nanocosmos reveals adaptive, data-driven interactive live streaming at IBC 2022
Understanding the Impact of Invalid Traffic: How Online Betting Companies Can Protect Their Ads and Drive ROI
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Relax Gaming, the igaming aggregator and supplier of unique content, has further re-affirmed its industry-leading credentials upon signing a deal to supply its extensive portfolio of games to operating giant bet365.
The important milestone deal sees bet365 customers gain access to a host of Relax Gaming’s award-winning slot titles such as Temple Tumble, Snake Arena and the blockbuster hit, Money Train 2.
The partnership is set to significantly boost Relax’s exposure across key jurisdictions, with bet365 active in a slew of key markets around the world, several of which have been identified as high-priority markets for both parties.
Alongside Relax’s hugely popular in-house titles, bet365 will also have access to content from Relax’s 50-plus hand-picked aggregated partners, made possible by its hugely successful Powered By Relax and Silver Bullet partnership programmes.
Launching with bet365 in the online space is further evidence of how Relax is successfully diversifying its extensive product offering. The studio is delivering an engaging experience to more bettors worldwide by providing online operators with a solution that drives engagement and revenues.
Commenting on the partnership, Nadiya Attard, CCO at Relax Gaming sees the announcement as one that will add significant visibility for Relax and exemplifies the provider’s continued ambitious plans for market expansion and growth.
She added: “Naturally, bet365 needs no introduction. As the biggest operator in our sector, taking our products live with them is a hugely important moment for us as we continue to expand at pace.
“The operator has a famously in-depth understanding of its player-base and consistently has an impact on the market through innovation and a high-quality offering. As a result, we’re delighted the brand has chosen Relax to enrichen its offering even further.
“I’m sure the addition of our premium portfolio will only benefit that reputation further as bet365 continues to grow and differentiate itself.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was recently named the Best Mobile Gaming Software Provider at the prestigious EGR B2B Awards and the Best Game Provider at the AskGamblers Awards. On top of that, the company has consistently enjoyed myriad other industry awards and nominations this year.
In total, Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
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Gaming Innovation Group Inc. (GiG) has today signed an agreement with Luckiest.com, a new strategic partner with a brand new casino concept that will initially operate across international and emerging markets under a licence which is being sought by the partner from the Alderney Gambling Control Commission.
The deal will see GiG provide its award winning platform and represents a continued strengthening of a targeted strategy to leverage their extensive experience to support unique brands and concepts achieve success in the online casino market. The unique domain, Luckiest.com, will be utilized as a casino for the first time, affirming GiG’s assertion that its platform and solutions are perfectly suited for online challengers keen to access and expand a new business in the casino sector.
The agreement has been signed for an initial four year period with the opportunity to be further renewed. It is expected that the team from Luckiest.com will be able to call on their significant SEO potential and build a positive brand equity, helping to successfully launch and power the brand towards growth in the .com markets.
Sam Johnson, CEO of Luckiest.com, said: “Choosing the right Platform for this project was our number one priority. From our first conversations, GiG really bought into our vision for an exciting, personalized player experience. Coupled with the various tools and features offered by GiG, we have confidence we can build a truly unique offering.
Richard Brown, CEO of GiG, said: “I am happy to enter into this partnership with Luckiest.com. Armed with a strong domain and a plan to define that brand across the .com markets, coupled with the powerful GiG PAM, we believe we have an exceptional opportunity on our hands.  We share our values around personalisation, customer experience and the importance of traffic when building a casino brand from the ground up. We look forward to working closely with the team to maximise potential through a successful launch.
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The Berlin based B2B provider launches new innovations rounding up their live streaming platform and API nanoStream Cloud with new features to establish optimized Quality of Service and Quality of Experience for interactive live streaming.
nanoStream Cloud will be presented with improved usability, reliability, security, additional datainsight and the integration of additional streaming protocols like SRT (Secure Reliable Transport) and WHIP (WebRTCHTTP ingestion protocol). Furthermore, nanocosmos makes Live Transcoding and Adaptive Bitrate Playback (ABR) accessible as a standard to enable smooth streaming for all clients and free trial accounts. The added features continue to highlight the focus on optimized Quality of Service and Quality of Experience for a 100% stable and reliable system, which is based on a unique combination of an ultra lowlatency live streaming CDN, browserbased player and advanced analytics.

Adaptive streaming jazzes up B2B interactive applications

Nanocosmos enhances its adaptive streaming service not only by making it much easier for customers to manage their live transcoded streams with a new function called Stream Grouping, but also enabling uncomplicated access to the passthrough stream and live transcoded streams with different video quality levels. Adaptive Bitrate Playback and Live Transcoding are critical features for smooth playback on all devices for any network in any region. The ABR stream automatically adjusts to the best quality for the available network while the live transcoder converts the original live stream from a highquality input stream into lower bitrate streams depending on the available bandwidth which is particularly important for onthego access via mobile. In combination with the new player for subsecond latency, nanoStream Cloud is now positioned to cover both as part of the standard package: Interactive live streaming with the possibility to achieve subsecond latency, including live transcoding and adaptive playback.

Newly added features strengthen security of interactive live streaming

JWT (JSON WebToken), a common secure token format in the web and streaming industry, improves playback security of the nanoStream Player. With the combination of the ABR Stream Groups, it facilitates
easy and flexible protection of business streaming content.

The interactive live streaming platform and API now benefit from added misuse protection; it is possible to block specific IPs and websites that are using content inappropriately via both: API and dashboard.


Enhanced measures for endtoend observability
Nanocosmos upgraded its nanoStream Analytics platform with an enhanced data logging and search backend. Customers will gain improved insights on streaming performance and respective parameters from ingest to playback. This benefits service and viewers’ experience. Customers can access additional data made available via API or dashboard.
Additional client metrics include API support for the webcaster and ABR data, allowing customers to access information on browser, operating system, and bitrate.


Nanocosmos expands platform’s ingest capacity/coverage with SRT Protocol
nanoStream Cloud users can now ingest using the RTMP, SRT and WHIP protocols for WebRTC ingest for improving connectivity, especially for remote ingest locations and higher bitrates. “We are working with different partners and hardware vendors to better streamline support for ingest configuration and connectivity
for our business customers”, says CEO Oliver Lietz.

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We are honored to publish this byline by Richard Metcalf, Director of Business Development EMEA, TrafficGuard. Make sure to let us know your comments below the article.
The global pandemic has undoubtedly caused a massive increase in the number of active users that gamble regularly. A global statistic from Casino.org suggests that almost 26% of the world’s population gamble, and the global gambling market is expected to grow from $76.79 billion to an impressive $127.45 billion by 2025, according to Research and Markets.
Betting companies are having to distinguish themselves in such a highly competitive and evolving market by investing in digital campaigns and using premium ad networks. However, many of these channels may not be properly equipped to deal with invalid traffic and ad fraud, and as a result, could be losing large amounts of money every day to fraudsters.
The level of financial and competitor growth within the industry has created a strong attraction from fraudsters, and gambling companies can fall prey with little to no knowledge this is even occurring. And, with the betting industry only saturating further, companies cannot afford to suffer from low ROI and poor campaign performance.
 
Understanding the Risk of Ad Fraud
The risks associated with virtual gambling are unfortunately heightened with such lucrative rewards on offer and many betting companies deploy protection to help minimise the risk of fraudulent transactions or unethical behaviour. However, there is a real lack of awareness around ad fraud within gambling, and many companies don’t realise the level of impact it’s having on them.
Ad fraud is any traffic that is maliciously created and used to target companies’ advertising budgets, and is a subset of invalid traffic, meaning any advertising engagement that is outside of the target of an advertising campaign.
Here are just some of the ways ad fraud is threatening your ad campaign:
In reality, the result of ad fraud is inaccurate advertising results and wasted budget. One globally-renowned online betting company that was running a Google Ads campaign found that 23% of its clicks were invalidated, which equated to 28% of its advertising spend.
Without any prior visibility or protection, 71% of the gambling company’s wasted spend was attributed to just one of its campaigns. If the company had the visibility and awareness it truly needed to be able to address the problem, there was an opportunity to save $115,000, a mixture of media spend and potential losses in bonus deposits.
All gambling companies that run Google Ads campaigns are equally as vulnerable as this online betting company, which makes it crucial for marketers operating within this industry to proactively put themselves ahead of fraudsters with increased visibility, accurate analytics, and real-time protection.
 
Protecting and Saving Your Budget
With confidence in your data and analytics, the saving potential for gambling companies is around 10%, 7% higher than that of other verticals. The solution to invalid traffic starts with knowing exactly how it is impacting your business, and how you can combat it. With trustworthy data that analyses every bit of traffic quality, you can easily make a business case to combat bots, browser fraud and misattribution.
With visibility into the scale of the problem, betting companies can then properly evaluate the right solutions and the partner needed to help solve it. Once you’ve identified a partner with the right skills, technology and expertise for you, they can make an immediate impact.
 
Elimination with Prevention
Ad fraud currently dominates many betting companies globally, but a change of hands is within reach. Luckily, stopping invalid traffic doesn’t have to be complex or costly. In fact, the money you save will almost always outweigh your investment into stopping it, ensuring you can focus solely on making new savings.
By combining proactivity with visibility, betting companies can make enormous savings and address invalid traffic with confidence and ease. With many betting companies globally only looking to scale their digital marketing further, now is the time to understand your advertising losses and prevent them to achieve maximum growth and success.
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